The Merchants of Cool

“How businesses market to American teenagers, and the effect they have together on popular culture.”

7.2

2001

55m

DocumentaryHistoryMusic

A documentary on the marketing of pop culture to Teenagers.

Key Crew

Director

Barak Goodman

Producers

Barak Goodman

Sam Bailey

Rachel Dretzin

Writers

Rachel Dretzin

Cinematography

Buddy Squires

Cast (25)

Douglas Rushkoff

Self

Christina Aguilera

Self

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The Merchants of Cool

Key Crew

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Cinematography

Cast (25)

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The Merchants of Cool

Key Crew

Director

Producers

Writers

Cinematography

Cast (25)

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Primary

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The Spy Next Door